Drawing on the concept of the exchange of ideas, the intersection of disciplines, and the fluidity of the campus’ design, I worked to name the property, develop its story, and write the brochure copy that was then used by their leasing team to hit their goal of pre-leasing the entire campus, which they did in its entirety to Dropbox in one of the city’s biggest commercial leases ever signed.
Just a few years later, Kilroy raised the city’s largest ever commercial real estate sale for The Exchange at $1B.
The Beauty of Beta
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Project M Plus: All Creative Direction & Design