Getting to Your Growth Edge

Branding, Rebranding

What happens you realize you’ve outgrown who you once were?

When market forces push the change. Especially when you realize you are no longer connecting in a meaningful way with your market. What to do next.

Recently a friend texted me to ask for my philosophy on facing change. Not exactly light fare for a text, but she was serious and as anyone who knows me well can attest, I’m always up for a philosophical debate on the subject.

“I love change because it’s where the magic happens,” I replied. “It’s the place where we notice the details. When we’re too comfortable, we tend to miss a lot.”

And when we’re facing change, especially on a large scale, we tend at first to only see what we’ve always known, fearing what the change will certainly require of us: resilience, creativity, adaptation, perhaps even a sense of loss. But as the saying goes, “If you always do what you’ve always done, you get what you’ve always gotten.”

The precipice of change looks different to each of us and we approach it depending on how we’re feeling, thinking, and doing at any given moment.