by Sarah McGowan Dear | Aug 10, 2021 | Branding, Rebranding
Getting to Your Growth Edge What happens you realize you’ve outgrown who you once were? When market forces push the change. Especially when you realize you are no longer connecting in a meaningful way with your market. What to do next. Recently a friend texted me to...
by Sarah McGowan Dear | Aug 10, 2021 | Branding
Talking Story Since the beginning of human existence, our need to communicate has been central to our evolution as a species. The first speech is thought to have originated with the gatherers – usually women and children – who foraged in small groups while the men...
by Sarah McGowan Dear | Aug 10, 2021 | Branding
Tip of the Iceberg When you read the title of this I bet I know what likely popped right into your head. This is a perfect example of one thing (the iceberg) becoming synonymous with something else (the Titanic). This is also one of the overarching goals of branding,...
by Sarah McGowan Dear | Aug 10, 2021 | Branding
What’s In a Name? There’s nothing I love more than the challenge and reward of naming. Over the years I’ve come to specialize in naming exploration and have developed a process that consistently delights clients in its creativity and ability to start deeper...
by Sarah McGowan Dear | May 10, 2017 | Branding
The Power of Purpose It seems like a few lifetimes ago when I worked in the nonprofit sector running programs for at-risk youth. Even though it felt purposeful and rewarding, long hours, ridiculous amounts of coffee, and more than occasional heartbreak were but par...
by Sarah McGowan Dear | May 10, 2017 | Branding, Rebranding
The Science of Rebranding I have a special place in my hearts for companies or organizations that need a rebrand. From a psychological standpoint, it’s akin to finding yourself up against your growth edge, and while you know it’s needed and will be so good for you,...
