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Blog
Recent Posts
Getting to Your Growth Edge
What happens you realize you’ve outgrown who you once were? When market forces push the change. Especially when you realize you are no longer connecting in a meaningful way with your market. What to do next. Recently a friend...
Talking Story
Since the beginning of human existence, our need to communicate has been central to our evolution as a species. The first speech is thought to have originated with the gatherers – usually women and children – who foraged in...
Tip of the Iceberg
When you read the title of this I bet I know what likely popped right into your head. This is a perfect example of one thing (the iceberg) becoming synonymous with something else (the Titanic). This is also one of the...
What’s In a Name?
There’s nothing I love more than the challenge and reward of naming. Over the years I’ve come to specialize in naming exploration and have developed a process that consistently delights clients in its creativity and ability to...
The Power of Purpose
It seems like a few lifetimes ago when I worked in the nonprofit sector running programs for at-risk youth. Even though it felt purposeful and rewarding, long hours, ridiculous amounts of coffee, and more than occasional...
The Science of Rebranding
I have a special place in my hearts for companies or organizations that need a rebrand. From a psychological standpoint, it’s akin to finding yourself up against your growth edge, and while you know it’s needed and will be so...
What’s An Elephant?
In India there’s a story about three blind men and an elephant. Lacking one of the key senses, they have only their hands to explore what an elephant is all about. One feels the tusk, “Clearly an elephant is like a spear, sharp...
About
Meet Sarah
Sarah McGowan Dear helps her clients find clarity in their vision, confidence in their strategy, and connection with their messaging. With a degree in psychology, Sarah puts an insatiable interest in humankind and over a decade of experience to work for each project.
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A thoughtful combination of brand strategist, conceptual storyteller and wordsmith, on any given day she might be free-associating for a naming project, pairing the perfect words for a print ad, or massaging website copy to keep clients on brand and in conversation with the consumers who need them.
Sarah lives on an avocado ranch in the foothills of Santa Barbara with her husband and daughter.
