The Science of Rebranding

The Science of Rebranding

The Science of Rebranding I have a special place in my hearts for companies or organizations that need a rebrand. From a psychological standpoint, it’s akin to finding yourself up against your growth edge, and while you know it’s needed and will be so good for you,...
What’s An Elephant?

What’s An Elephant?

What’s An Elephant? In India there’s a story about three blind men and an elephant. Lacking one of the key senses, they have only their hands to explore what an elephant is all about. One feels the tusk, “Clearly an elephant is like a spear, sharp and...