Intuitive,
Creative Copy
for Visionary Brands
Specializing in brand development, strategy, concepting, and copy direction for businesses large and small, both independently and in collaboration with creative agencies.

What I Do
Creative | Strategy | Storytelling
I work across a broad spectrum of industries and bring an agility to my projects that comes from having both a highly strategic mind and off the charts intuitive creativity. I work within the space where inspiration resides, seeing beyond what is immediately evident and into what is possible. This means I can easily hold many aspects of brand development at once, allowing me to identify immediate needs and how they must be met to strategically work toward long term goals.
My Services
+ Competitive Review & Positioning Strategy
Can’t see the forest for the trees? I’ll review your direct competitors and immediate landscape to give you the pointed, no-holds-barred insight you need to develop effective, differentiated positioning for maximum market impact.
+ Naming
What’s in a name, you ask? Potentially, everything. There’s nothing I love more than empowering my clients to push the edges of possibility with a name that helps your concept reach its full potential.
+ Brand Foundation & Messaging Platform
The big brand book, the navigational system, the architecture that sustains your growth and evolution. Short for Concept, Brand Story, Positioning, Tagline, Mission, Vision, Promise & Key Messaging, a brand toolkit will help align your team around the true meaning of your brand for consistent execution.
+ Copywriting
From website structure and copy, to all manner of promotional collateral, I create emotionally resonant messaging that helps convert the casually curious to the delightfully devoted.
+ Campaign Concepts
There’s an art to cutting through all the noise to actually reach the consumer. Let’s talk about your end goals and design a campaign that gets you there.
+ Investor & Media Decks
Pie charts and profit margins do not a compelling outreach asset make. I take a weird level of satisfaction in transforming all of your granular data and selling points into a purposeful, branded experience that convinces your intended audience of your prowess.
+ Team Workshops
Trained in facilitation and having tough conversations when they’re needed, I help teams explore the meaning of their brand, often refining and realigning in the process so that everyone understands both your collective vision and goals right along with their own roles in making it all happen.
About
Meet Sarah
Sarah McGowan Dear helps her clients find clarity in their vision, confidence in their strategy, and connection with their messaging. With a degree in psychology, Sarah puts an insatiable interest in humankind and over a decade of experience to work for each project.
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A thoughtful combination of brand strategist, conceptual storyteller and wordsmith, on any given day she might be free-associating for a naming project, pairing the perfect words for a print ad, or massaging website copy to keep clients on brand and in conversation with the consumers who need them.
Sarah lives on an avocado ranch in the foothills of Santa Barbara with her husband and daughter.
