for Visionary Brands
Specializing in brand development, strategy, concepting, and copy direction for businesses large and small, both independently and in collaboration with creative agencies.
What I Do
Creative | Strategy | Storytelling
I work across a broad spectrum of industries and bring an agility to my projects that comes from having both a highly strategic mind and off the charts intuitive creativity. I work within the space where inspiration resides, seeing beyond what is immediately evident and into what is possible. This means I can easily hold many aspects of brand development at once, allowing me to identify immediate needs and how they must be met to strategically work toward long term goals.
+ Competitive Review & Positioning Strategy
Can’t see the forest for the trees? I’ll review your direct competitors and immediate landscape to give you the pointed, no-holds-barred insight you need to develop effective, differentiated positioning for maximum market impact.
What’s in a name, you ask? Potentially, everything. There’s nothing I love more than empowering my clients to push the edges of possibility with a name that helps your concept reach its full potential.
+ Brand Foundation & Messaging Platform
The big brand book, the navigational system, the architecture that sustains your growth and evolution. Short for Concept, Brand Story, Positioning, Tagline, Mission, Vision, Promise & Key Messaging, a brand toolkit will help align your team around the true meaning of your brand for consistent execution.
From website structure and copy, to all manner of promotional collateral, I create emotionally resonant messaging that helps convert the casually curious to the delightfully devoted.
+ Campaign Concepts
There’s an art to cutting through all the noise to actually reach the consumer. Let’s talk about your end goals and design a campaign that gets you there.
+ Investor & Media Decks
Pie charts and profit margins do not a compelling outreach asset make. I take a weird level of satisfaction in transforming all of your granular data and selling points into a purposeful, branded experience that convinces your intended audience of your prowess.
+ Team Workshops
Trained in facilitation and having tough conversations when they’re needed, I help teams explore the meaning of their brand, often refining and realigning in the process so that everyone understands both your collective vision and goals right along with their own roles in making it all happen.
Sarah McGowan Dear helps her clients find clarity in their vision, confidence in their strategy, and connection with their messaging. With a degree in psychology, Sarah puts an insatiable interest in humankind and over a decade of experience to work for each project.
A thoughtful combination of brand strategist, conceptual storyteller and wordsmith, on any given day she might be free-associating for a naming project, pairing the perfect words for a print ad, or massaging website copy to keep clients on brand and in conversation with the consumers who need them.
Sarah lives on an avocado ranch in the foothills of Santa Barbara with her husband and daughter.
Above The Glass
For the woman who longs to break through
We want women to do what they love, the way they want to do it. Unapologetically and without compromise. With time to raise their children and time for themselves. It’s the perfect moment for women to embrace entrepreneurial life. Join us in helping more women make it Above the Glass.
Capture the magic as it happens. Bring family lore to life. Create a lasting archive of your thoughts, special messages and wishes. From the little moments to your major milestones, your life lives on with Bucketnote.
Celebrate the good life
Here in Colombia, our music, culture, traditions – they all inspire living life to the fullest. That’s why so much of what we love revolves around gathering with our friends, family, and compadres to celebrate. A unifier, a national pastime, a treasure shared for every ritual and rite of passage, we are proud to share our heritage with our own premium Aguardiente. Crafted to sip and share, awaken your senses with Cumbé, the spirit of Colombia.
A resource, the remedy, a vital way of life
At Daily Bloom, we believe that food is medicine, but we also know that cutting out every joy-inducing indulgence does not a happy person make. Daily Bloom is about looking at things holistically. About recognizing what you need, and finding the sweet spot that tastes great and makes you feel even better. We are two sisters, with two perspectives: the medical doctor and the experimental chef. Meet us in the middle at Daily Bloom.
Find yourself inside the hoop
We are Lagralane
Umami Burger 2.0
Taking our cues from Japanese art, design and architecture, we return to our roots. We nod to our earliest burgers being served out of a sushi bar by our founder. We reflect the thoughtful science that we took for our name and the patient culture that birthed it. To remain true to ourselves, we interpret its influence through an entirely modern, youthful, American lens.
I Help Brands Develop Deep Meaning, Powerful Strategy & Resonant Messaging
“I am so grateful to you for your gentle and focused guidance, support, and honoring of my work and process – my work has grown beyond what I ever thought it could be, because of your belief in me.”
Founder, Om Tara
“Thank you for creating a Tone & Manner deck for our rebrand! You absolutely nailed it and we are so pleased.”
“Everyone LOVED your presentation and came away energized to dig deep into their branding. Thank you for sharing your extensive knowledge and passion with us.”
Christine Cowles Bergamin
Board Member, International Live Events Association, Santa Barbara Chapter
“Thank you for your amazing press release! The fact that Manifest Destiny was selected to participate in The Hammer Museum’s very first art exhibition on scent is beyond thrilling.”
Owner & Scent Alchemist, Manifest Destiny
“Love working with Sarah! She is such a talented person. She has this great blend of intuition and logic to take concepts and create absolutely on-target copy.”
Brenda Spivack Stoudt
Creative Director, Campbell’s Bolthouse Farms